Brand & Packaging Design for Natural Skincare Brand
Oryn Skincare
This passion project needed a fresh, standout identity. So I threw the rulebook out the window (gently) and reimagined natural skincare branding with neon pastels, hand-drawn details, and a modern, luxe feel. The result? A bold, challenge-winning concept that proves "natural" doesn’t have to mean "boring."
Winner of the @Briefclub weekly challenge
“Stunning entry, we are absolutely obsessed with the colour palette…
and how it translates across the packaging 😍 well done, can’t wait to see future entries from you!”
The Challenge to solve:
Oryn Skincare, a natural skincare brand, needed a visually striking yet authentic brand identity that would stand out in an oversaturated market. The challenge? Avoiding clichéd "earthy" aesthetics while maintaining a sense of nature, purity, and ingredient-led storytelling. The project required a handcrafted logotype, innovative packaging design, and a web presence that felt both artistic and professional.
My strategic solution:
To bring Oryn Skincare to life, I started by exploring over 100 custom logo variations, using ballpoint pens, calligraphy, acrylic paint, and gouache to develop a truly hand-drawn identity. The final logotype was fine-tuned in Illustrator for precision and balance while preserving its organic, handcrafted feel.
For the packaging, I leaned away from traditional "neutral and green" skincare tones and instead built a fresh, contemporary palette of neon pastels — each shade inspired by key natural ingredients. To add depth, I incorporated black and embossed details for a luxe, tactile experience.
The website concept was designed in Figma, aligning with the Baseline Shopify theme to ensure a smooth transition from design to development. Every detail was considered to blend storytelling with an intuitive user experience, encouraging discovery and purchase.
The result:
The Oryn Skincare brand concept was selected as a finalist by Brief Club and later voted as the top entry by their audience of 171K followers. The final brand identity balances authenticity, innovation, and aesthetic appeal, proving that natural skincare branding doesn’t have to be predictable.
Oryn Skincare brand vision statement
Hand drawn logomark development
Rosehip serum packaging dieline design
Custom, hand drawn wordmark development
Natural skincare serum packaging design
Serum bottle label design
Kawakawa balm packaging tube design
Hand drawn custom illustrations
No more agonising over your unprofessional business
You could spend months of your life bashing your head against the wall trying to make your DIY brand and website perfect, and never end up happy with the outcome.
Or, you could hire me to do it for you.
I’ll make sure your full brand experience looks mind-blowingly-profesh, and saves you time, money, and precious brain cells.