Rule Design Journal
Design secrets for free? Yes please.
Dive into my library of knowledge, and thank me later.
5 Template-able Jobs For Your Small Business
Want to spend less time doing your business chores, and more time making your business profitable?? (It’s a no-brainer, if you ask me). Here are 5 things you can create templates for to save you time, headaches, and *wallowing in admin*
How Blogging Transformed My Small Business
In the hustle of DIY entrepreneurship? Me too, and blogging has been a life saver for me. Since last year, I’ve never run out of content ideas, almost tripled my website traffic through SEO, established authority in my industry, and nailed down my tone of voice. You can do it too!
Your guide to DIY Brand Strategy
In the era of DIY entrepreneurship, crafting a brand that captivates your audience and converts them into customers is the ultimate goal. I’ve distilled my signature brand strategy process into five clear steps for you to work through on your own!
Boost your website traffic with marketing & SEO
SEO Series #3: We’ve covered the SEO basics, but you want more people on your website, ASAP? More website traffic means more people engaging with your brand, and ideally buying your product or service. Here are 6 ways to boost your traffic with marketing and SEO.
SEO Basics for your Website Design
SEO Series #2: SEO for website design, simplified. We’ll go into user journey and sitemap, page design, meta titles and descriptions, optimising your images, and other technical things to get you sorted.
What is SEO and how do I show up on Google?
SEO Series #1: For business owners and website DIY-ers who want more people on their website, but don’t know where to start. We’ll go over how Google knows what pages to show, and how you can use SEO to help.
5 ways to make your DIY website look professional
Do you have a DIY website that looks… DIY? I’ve rounded up 5 simple hacks to take your website from amateur to professional in no time, convincing your audience that you’ve invested serious $$ in your website design (shhh… I won’t tell).
How to create a colour palette with strategy
Colour is a (not-so) secret language that speaks to our emotions, influences our decisions, and shapes our perceptions. Follow the steps to understand the psychology of colour, and create a palette that connects with your audience.
What I learned from my first panel experience
Surrounded by incredible designers, I had the most enriching time with my panel experience at a conference. Read on for practical takeaways and ideas I had from connecting with other small business owners.
5 free gift ideas for your small business besties this holiday season
Gift ideas for your small business besties this holiday season. The twist?! They’re all free. Read on for practical gift ideas to boost confidence and reach on social media and google for the small business owners in your life.
How I changed my marketing mindset
As a small business owner myself, I used to find marketing my services so difficult. Read on for practical tips and my thoughts on learning to love content marketing and social media.
Simple SEO updates to make your website stand out
Steal my strategy for simple SEO updates that make a big impact. I'm here to provide you with a practical SEO checklist that won't break the bank, and can be completed in just a few hours.
5 signs it’s time for a brand and logo refresh
As your business grows, it’s important to understand your target audience and how your business is going to solve their problem. One way to do this is by refreshing your brand.
Why consistent graphic design really matters
As a business owner trying to succeed, you have so much on your plate, and it can be hard to prioritise consistency across your marketing channels. Let’s jump into the why and how…
Why branding is your most important investment
Branding is more than just a logo, it’s your values, your mission, the way you connect with people… it’s who you are! Learn how brand strategy can ignite engagement and drive profit.
They’re obsessed
Did I mention people love my emails?
No? Not like me to be shy.
My emails are famous for dropping actionable brand and website tips, guidance for my DIY besties, and just generally being a joy to receive in your inbox ;)