Brand design for California Photographer
Zoe Rae Photo
Zoe is a photographer and marketer, telling authentic stories and helping good-doing folks feel confident in front of the camera for their special day.
Where we started:
Zoe wasn’t feeling confident with her outdated, DIY brand, but understood how a solid brand foundation and strategy could accelerate her growth. She wanted something that really set her apart from cookie-cutter photography brands to showcase her diverse and genuine nature.
The solution:
As part of the Brand Spank package, we worked through her strategic foundations, including nailing down the target audience, gathering inspiration and analysing competitors to generate insights. On day 1 she got her initial strategy and concepts to review, then day 2 I worked through the feedback and rolled out brand collateral.
With a custom word mark (based off the Gopher font) paired with the California poppy icon, her brand is super playful and bold.
The result:
A striking, warm and uniquely Zoe brand to attract her ideal customers and seamlessly blend with her vision for the future - creating a business that allows for travelling, meeting new people, and exploring new places while capturing their diverse stories through photography.
All professional photography (not including mockups) belongs to Zoe Rae.
Website: zoeraephoto.com
Instagram: @zoeraephoto
Zoe, photographer & founder
“Ruth is the best! So incredibly communicative, kind, organized, and talented! She understood my vision perfectly and was able to bring it to life even better than I imagined. I highly recommend her and look forward to working with her again in the future!”
Brand pattern with custom illustrations
Tagline brand elements
Sticker-style logo for use on top of imagery
Brand cheatsheet for application of brand elements
T-shirt mockup with vertical logo
Colour palette design
Primary logo with all elements including logomark and tagline
Branding with polaroid image
The future looks like you, me and your authentic brand
My brand services range from a 2-day sprint covering the basics, to a week-long project where we get down and dirty in the details.
You don’t need to keep living with a brand that’s not quite right. I’ll take professional branding off your to-do list so you can focus on what you love:
Growing your business.