Brand + logo design for Tokyo-based café and brunch restaurant
Tea & Toast
Proudly selected for Design Rush’s Logo Design Awards. Visit Design Rush.
Tea & Toast is a fictional cafe business created as a passion project for @hellotayloramy. This year I set myself the task of completing more passion projects every month. It has been great to occasionally take a step back from client work and push the boat out creatively, learn a new tool or try a new style. I’ve been developing my procreate skills, creating these digital illustrations on my tablet, and then bringing them into illustrator to bring together the brand identity.
The process for a passion project
On fictional projects like these, I still work through a fast-tracked moodboard and research stage of the brand strategy process, so that I can develop the brand personality and design psychology of the project.
Then I experiment with new fonts that I’ve been loving (and I think fit with the fictional brand), colour palettes and other brand identity elements.
Brand identity design elements included:
Main logo, submark and secondary logo, illustrations and brand pattern design, colour palette backed by colour psychology, menu design, and business cards
Logo design using typography from Pangram Pangram font foundry
Brand pattern design using digital illustrative icons in alternative colourway
Character illustration drawn in Procreate and then vectorised in Adobe Illustrator
Menu design in tall portrait format, double-sided, using brand fonts and colours
Mobile mockups using the brand imagery
No more agonising over your unprofessional, uncohesive brand
You could spend months of your life bashing your head against the wall trying to make your DIY brand or website perfect, and never end up happy with the outcome.
Or, you could hire me to do it for you.
I’ll make sure your full brand experience looks mind-blowingly-profesh, and saves you time, money, and precious brain cells.
