brand + logo design for Tokyo hair and make-up artist
Yasmin Haynes
Yasmin Haynes is a fictional Hair & Makeup Artist business created as a passion project for @hellotayloramy, and selected as her favourite brand of the challenge.
This year I set myself the task of completing more passion projects every month. It has been great to occasionally take a step back from client work and push the boat out creatively, learn a new tool or try a new style.
On fictional projects like these, I still work through a fast-tracked moodboard and research stage of the brand strategy process, so that I can develop the brand personality and design psychology of the project.
Then I experiment with new fonts that I’ve been loving (and I think fit with the fictional brand), colour palettes and other brand identity elements.
This project included:
Main logo
Submark and secondary logo
Colour palette backed by colour psychology
Services list
Business cards
Business card design using the brand identity
A submark logo as part of the logo design suite
Primary and secondary logo as part of the logo design suite
Website concepts using brand guidelines
No more agonising over your unprofessional, uncohesive brand
You could spend months of your life bashing your head against the wall trying to make your DIY brand or website perfect, and never end up happy with the outcome.
Or, you could hire me to do it for you.
I’ll make sure your full brand experience looks mind-blowingly-profesh, and saves you time, money, and precious brain cells.
